AOL and MCN unite to pilot private programmatic marketplace for trading...
AOL Platforms and Australian TV network Multi Channel Network (MCN) have struck a deal to pilot an integrated, private programmatic marketplace for TV advertising.The partnership, which the companies...
View ArticleAOL in talks with broadcasters to bring ‘true programmatic’ to the UK
AOL is in talks with UK broadcasters about how it could fill their inventory with ads bought via its automated technology as part of a wider push to erect bespoke programmatic TV models in Europe,...
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What Generation Z's media and technology consumption habits look like
As a new age media company AwesomenessTV knows how to reach millennial audiences. It’s why DreamWorks paid $33 million for the company in 2013, just a year after the company was founded.Reaching...
View Articlego90 snags new scripted series from style-focused influencer network StyleHaul
Verizon’s streaming platform go90 is mobile-first, and since launching, it has formed content partnerships that also fit this designation (Maker Studios and Endemol Beyond among them).This month, go90...
View ArticleAT&T Partners with Fullscreen to Launch Hello Lab
AT&T has been associated with the telephone since its inception. The company dates back to the 1800s and its name is suggestive of that reality: American Telephone and Telegraph Company. But the...
View ArticleFullscreen makes the leap with launch of new subscription service
Over the course of the last decade, with the proliferation of online entertainment outlets, there has been a fundamental shift in how millennials consume media. YouTube is perhaps the most important,...
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